B Group Entertainment Presents · Olvera Street Plaza · DTLA
Cinco de Mayo Celebration 2026
Los Angeles' Premiere Latino Cultural Festival
Los Angeles' Premier Latino Cultural Festival
May 3
Sunday · 2026
Olvera Street Plaza El Pueblo de · Los Angeles Historical Monument · 125 Paseo de la Plaza Los Angeles, CA 90012
Since 1990s
About the Event
The Latino Festival in Los Angeles That
Celebrates Culture With Spirit & Dignity
Every year, thousands of Angelenos gather at the historic Olvera Street Plaza — the birthplace of Los Angeles — to celebrate Cinco de Mayo, one of the most beloved Latino events in Los Angeles. Produced by B Group Entertainment, this annual Latino cultural festival brings together the community, national brands, live performers, and local families for a full day of music, culture, and authentic Mexican-American heritage.
The celebration is more than a party; it is a festive salute to the continuing resurgence of LA’s Latino communities, held at the most culturally significant landmark in the city. Whether you are a sponsor, exhibitor, performer, or guest, Cinco de Mayo at Olvera Street is a Latino event in Los Angeles you cannot miss.
Past & Present Sponsors
Our Partners
Over the years, the Cinco de Mayo Latino Festival at Olvera Street has proudly partnered with some of the most recognized national and local brands in America, all united by a commitment to the Latino community in Los Angeles.
Interested in becoming a partner at LA’s premier Latino event? Contact Bill Kay to discuss sponsorship opportunities.
Past & Present Sponsors
Experience the Energy of the Latino Festival 2026 in Los Angeles
What makes this the must-attend Latino cultural festival in Los Angeles? It starts with an unmatched venue, Olvera Street Plaza, a living monument to the city’s Latino roots. It continues with world-class entertainment, authentic food, vibrant culture, and a community that shows up every single year.
From the opening mariachi performance to the final beat of the night, the Cinco de Mayo Latino Festival in Los Angeles delivers an all-day experience unlike any other event in the city.
Live Music
High-energy Latin performances fill the Plaza from morning to evening. Mariachi, norteño, trios, and Latin superstars perform across multiple stages, creating an electric atmosphere at the premier Latino festival in Los Angeles.
Food Fiesta
Top food vendors and street cooks serve authentic Latin flavors throughout the day. From Cielito Lindo’s famous taquitos to freshly made churros and horchata — every bite pays tribute to real Latino culinary tradition.
Cultural Dance
Folkloric dance troupes in traditional dress bring the colors and rhythms of Latin America to life. A stunning centerpiece of every Cinco de Mayo celebration in Los Angeles.
Art Market
Discover handcrafted art, cultural goods, and unique creations from local artisans and vendors. A vibrant marketplace that reflects the creativity of the Latino community in Los Angeles.
Family Fun
Games, children’s performers, and family-friendly activities ensure the whole family has an unforgettable time. The Cinco de Mayo Latino Festival in Los Angeles is built for every generation.
Street Shows
Live acrobats, street performers, and roaming entertainers keep the energy high across the entire Plaza. A constant spectacle at LA’s most celebrated Latino cultural event.
Culture Shows
Special performances honor the traditions, history, and pride of the Latino community. These moments are what make this not just a festival, but a cultural landmark in Los Angeles.
Brand Expo
Brand Expo
National brands and local businesses showcase their products and services directly to thousands of engaged Latino community members. One of the most powerful exhibitor platforms at any Latino event in Los Angeles.
Workshops
Interactive cultural workshops and demonstrations invite visitors to participate, learn, and connect. A hands-on experience that deepens the meaning of the Cinco de Mayo celebration.
Community
At its heart, this Latino festival in Los Angeles is about people — bringing together cultures, families, businesses, and traditions under one historic roof.
Exhibitors & Sponsors
Meet Your Customers
Face-to-Face
On the day of the festival, exhibitors connect directly with thousands of Latino families and community members attending one of the most celebrated Latino events in Los Angeles. The Cinco de Mayo Latino Festival 2026 exhibition gives sponsors and vendors the opportunity to display products, engage with attendees, and build genuine, lasting relationships with their ideal customers, all in one historic, high-energy location.
WHO SHOULD EXHIBIT?
- National Consumer Brands
- Local Los Angeles businesses
- Community Organizations
- Healthcare and wellness providers
- Food and beverage companies
- Family and lifestyle brands
What You Get as an Exhibitor
- Unrestricted Access
- Iconic Visibility
- One of LA's Most Attended Latino Events
- Real-Time Customer Engagement
- Community Goodwill & Brand Trust
- Annual Returning Audience
Reserve Your Space
Interested in Exhibiting
at This Latino Festival?
Spaces are limited. Contact Executive Producer Bill Kay to secure your booth at the most celebrated Cinco de Mayo Latino event in Los Angeles.
Why Attend
Why the Cinco de Mayo Celebration at Olvera Street Is a True Cultural Landmark in Los Angeles
Cinco de Mayo at Olvera Street is not just a festival, it is an experience that brings the heart of Latino Los Angeles to life in one unforgettable day. Here is what you can expect.
01
Historic Landmark Venue
The Cinco de Mayo Latino Festival takes place at Olvera Street Plaza, El Pueblo de Los Angeles, the founding site of the city. No other Latino event in Los Angeles is held at a location this historically and culturally significant.
Est. 1781 · Birthplace of LA
02
Free Admission for Everyone
Entry to this Latino festival in Los Angeles is completely free. No tickets, no barriers, just open doors for every family, every generation, and every member of the community.
Free Admission · All Ages Welcome
03
World-Class Live Entertainment
Multiple concert stages run all day simultaneously. One of the most musically rich Latino events in Los Angeles.
6+ Performer Types · All Day Long
04
Authentic Latino Food & Flavors
From Cielito Lindo’s famous taquitos to freshly made churros, horchata, and carnitas, the food at this Cinco de Mayo celebration 2026 is as authentic as the culture it represents.
Community · Culture · Connection
05
A True Community Gathering
This Latino cultural festival unites LA County health services, national brands, local nonprofits, and thousands of Latino families, all in one historic plaza. Culture and community, side by side.
Food · Art · Tradition
06
Art, Crafts & Cultural Showcases
Discover handcrafted art, cultural goods, live art demonstrations, and artisan vendors celebrating the creativity and heritage of the Latino community in Los Angeles.
Downtown LA · Metro Accessible
Where & When
At the Birthplace of LA
Date
Sunday, May 3, 2026
Venue
Olvera Street Plaza
Admission
Free to attend. Open to all families and community members.
Get Involved
Be Part of LA's Biggest
Latino Celebration
Whether you want to exhibit, sponsor, or simply attend — the Cinco de Mayo Latino festival at Olvera Street welcomes you. Reach out to Executive Producer Bill Kay to learn more about how to participate in one of the most iconic Latino events in Los Angeles.
JOIN OUR SPONSORS AS WE TEAM WITH LA COUNTY
HEALTH OFFICIALS, NATIONAL CONSUMER BRANDS,
FAMILY-FUN ENTERTAINERS AND A HOST OF EXHIBITORS
EAGER TO RETURN TO THE CULTURAL HOLIDAY FESTIVALS
AT PLAZA OLVERA TO MEET THEIR CUSTOMERS
FACE-TO-FACE !